Thursday, October 09, 2008

Street Economics Q4 - The Winners

The economy smells like tuna salad left too long in the sun. But a number of people and industries will profit from the downturn.

Some of them are visible and will become icons of hatred for all us regular folks. Right now the No. 1 voodoo doll is Robert Fuld, CEO of bankrupt Lehman Brothers, who, along with a couple of cronies, was anointed with a $20 million severance package.

But there are others that not only will survive, but prosper during the big slide while folks like us count our loose change before going to the grocery store. Some of the less-obvious winners:

Brewers -- There is a direct correlation between economic health and beer sales. When times get tough, people stop buying from Mr. Curvoisier and start buying from Messrs. Busch and Miller.

The Military -- As low-end jobs disappear, military recruitment will become easier. Yes, enlistees might get shot at, but free housing, medical care, food and clothing will make the risk more acceptable.

Birth Control Makers -- The U.S. birth rate dropped 15 percent during the Great Depression.

Retail Brokerages
- They charge fees when you buy. They charge fees when you sell. Some of them charge fees when you don't do anything.

The Sex Trade -- As a professional analyst would put it, "Anticipated increases in competition will exert downward pressure on pricing. However, demand will remain at historically high levels. Therefore, we believe marketing and quality of service will be the keys to success for this industry in the near- and mid-term."

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